--- title: "WhatsApp API Pricing in Brazil (Oct 2026)" canonical_url: "https://www.calypso.so/whatsapp-api-pricing/brazil" last_updated: "2026-10-28T21:37:02.712Z" meta: description: "Brazil: $0.0625 per WhatsApp marketing message, $0.0068 per utility, authentication or service message, from Oct 1, 2026. Tiers and calculator." keywords: "WhatsApp API pricing Brazil, WhatsApp Business API cost Brazil, precio API WhatsApp Brazil" "og:description": "Brazil: $0.0625 per WhatsApp marketing message, $0.0068 per utility, authentication or service message, from Oct 1, 2026. Tiers and calculator." "og:title": "WhatsApp API Pricing in Brazil (Oct 2026)" "twitter:description": "Brazil: $0.0625 per WhatsApp marketing message, $0.0068 per utility, authentication or service message, from Oct 1, 2026. Tiers and calculator." "twitter:title": "WhatsApp API Pricing in Brazil (Oct 2026)" --- Organize my WhatsApp **WhatsApp API pricing tracker** # WhatsApp API pricing in Brazil From October 1, 2026, Meta charges $0.0625 per marketing message delivered to Brazil, and $0.0068 per utility, authentication or service message, before volume tiers. In BRL, Meta's own local card: R$0.3217 and R$0.035. Meta rate card · effective October 1, 2026Next possible change: January 1, 2027 ## Per-message rates **Marketing** R$0.3217 per message Offers, launches, re-engagement. **Utility** R$0.035 per message Order updates, confirmations, reminders. **Authentication** R$0.035 per message One-time passcodes. **Authentication-international** — per message Passcodes from eligible businesses based abroad; Meta decides eligibility. **Service** R$0.035 per message Replies inside the 24-hour customer service window. **Volume tiers** ## Volume tiers Utility and authentication get cheaper as your Brazil volume grows within a month. Each tier's rate applies only to the messages inside it. **Utility** | Messages per month | Rate | % | | --- | --- | --- | | 1 – 250,000 | **R$0.035** | List rate | | 250,001 – 2,000,000 | **R$0.0333** | -5% | | 2,000,001 – 17,000,000 | **R$0.0315** | -10% | | 17,000,001 – 35,000,000 | **R$0.0298** | -15% | | 35,000,001 – 70,000,000 | **R$0.028** | -20% | | 70,000,001 and up | **R$0.0263** | -25% | **Authentication** | Messages per month | Rate | % | | --- | --- | --- | | 1 – 500,000 | **R$0.035** | List rate | | 500,001 – 3,000,000 | **R$0.0333** | -5% | | 3,000,001 – 5,250,000 | **R$0.0315** | -10% | | 5,250,001 – 10,000,000 | **R$0.0298** | -15% | | 10,000,001 – 20,000,000 | **R$0.028** | -20% | | 20,000,001 and up | **R$0.0263** | -25% | **Calculator** ## Estimate a month in Brazil. Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included. **Customers' country or region** **Currency** **Messages per month** **Marketing**Offers, launches, re-engagement. **Utility**Order updates, confirmations, reminders.**Authentication**One-time passcodes.**Authentication-international**Not priced in this market**Service**Replies inside the 24-hour customer service window.**Business phone numbers**Each gets 1,000 free service messages a month.**Estimated Meta charges per month · Brazil** R$2,098.50 R$0.11 on average per billed message - Marketing · 5,000 messagesR$1,608.50 - Utility · 10,000 messagesR$350.00 - Authentication · 2,000 messagesR$70.00 - Service · 2,000 messagesR$70.001,000 service messages free this month. Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.**Country lookup**## Countries billed at these rates - Brazil +55 ## Compare nearby markets [**~~All markets ~~**](https://www.calypso.so/whatsapp-api-pricing#markets) Every market, every category. (BRL) | | Marketing | Utility | Authentication | Auth. intl. | Service | | --- | --- | --- | --- | --- | | | R$0.3181 | R$0.1338 | R$0.1338 | — | R$0.1338 | | | R$0.3217 | R$0.035 | R$0.035 | — | R$0.035 | | | R$0.4576 | R$0.1029 | R$0.1029 | — | R$0.1029 | | | Lowest in the column:R$0.0643 | Lowest in the column:R$0.0041 | Lowest in the column:R$0.0041 | — | Lowest in the column:R$0.0041 | | | R$0.2041 | R$0.0438 | R$0.0438 | — | R$0.0438 | | | R$0.3618 | R$0.1544 | R$0.1544 | — | R$0.1544 | | | R$0.3809 | R$0.0582 | R$0.0582 | — | R$0.0582 |**Questions and answers**## WhatsApp API pricing in Brazil**Cite or reuse**## Free to reuse. Link back as the source. The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here. [**Download CSV**](https://www.calypso.so/data/whatsapp-api-pricing.csv) [**Download JSON**](https://www.calypso.so/data/whatsapp-api-pricing.json) [~~Source: Meta, Pricing on the WhatsApp Business Platform~~](https://developers.facebook.com/docs/whatsapp/pricing)**Citation**`Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/brazil`**HTML link**`WhatsApp API pricing by country`**Start today**## **Running WhatsApp for a team?** Calypso puts every conversation on a board with an AI agent that answers, keeps the times customers ask for, and follows up, on the number you already have. [**Start 14-day free trial**](https://whatsapp.calypso.so/join) [**See pricing**](https://www.calypso.so/whatsapp/pricing)