WhatsApp API pricing tracker
WhatsApp API pricing in Brazil
From October 1, 2026, Meta charges $0.0625 per marketing message delivered to Brazil, and $0.0068 per utility, authentication or service message, before volume tiers. In BRL, Meta's own local card: R$0.3217 and R$0.035.
Per-message rates
Marketing
R$0.3217
per message
Offers, launches, re-engagement.
Utility
R$0.035
per message
Order updates, confirmations, reminders.
Authentication
R$0.035
per message
One-time passcodes.
Authentication-international
—
per message
Passcodes from eligible businesses based abroad; Meta decides eligibility.
Service
R$0.035
per message
Replies inside the 24-hour customer service window.
Volume tiers
Volume tiers
Utility and authentication get cheaper as your Brazil volume grows within a month. Each tier's rate applies only to the messages inside it.
| Messages per month | Rate | % |
|---|---|---|
| 1 – 250,000 | R$0.035 | List rate |
| 250,001 – 2,000,000 | R$0.0333 | -5% |
| 2,000,001 – 17,000,000 | R$0.0315 | -10% |
| 17,000,001 – 35,000,000 | R$0.0298 | -15% |
| 35,000,001 – 70,000,000 | R$0.028 | -20% |
| 70,000,001 and up | R$0.0263 | -25% |
| Messages per month | Rate | % |
|---|---|---|
| 1 – 500,000 | R$0.035 | List rate |
| 500,001 – 3,000,000 | R$0.0333 | -5% |
| 3,000,001 – 5,250,000 | R$0.0315 | -10% |
| 5,250,001 – 10,000,000 | R$0.0298 | -15% |
| 10,000,001 – 20,000,000 | R$0.028 | -20% |
| 20,000,001 and up | R$0.0263 | -25% |
Calculator
Estimate a month in Brazil.
Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.
Customers' country or region
Currency
Messages per month
Estimated Meta charges per month · Brazil
R$2,098.50
R$0.11 on average per billed message
- Marketing · 5,000 messagesR$1,608.50
- Utility · 10,000 messagesR$350.00
- Authentication · 2,000 messagesR$70.00
- Service · 2,000 messagesR$70.00
1,000 service messages free this month.
Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.
Country lookup
Countries billed at these rates
- Brazil +55
Compare nearby markets
All markets| Market | Marketing | Utility | Authentication | Auth. intl. | Service |
|---|---|---|---|---|---|
| Argentina | R$0.3181 | R$0.1338 | R$0.1338 | — | R$0.1338 |
| Brazil | R$0.3217 | R$0.035 | R$0.035 | — | R$0.035 |
| Chile | R$0.4576 | R$0.1029 | R$0.1029 | — | R$0.1029 |
| Colombia | Lowest in the column: R$0.0643 | Lowest in the column: R$0.0041 | Lowest in the column: R$0.0041 | — | Lowest in the column: R$0.0041 |
| Mexico | R$0.2041 | R$0.0438 | R$0.0438 | — | R$0.0438 |
| Peru | R$0.3618 | R$0.1544 | R$0.1544 | — | R$0.1544 |
| Rest of Latin America | R$0.3809 | R$0.0582 | R$0.0582 | — | R$0.0582 |
Questions and answers
WhatsApp API pricing in Brazil
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The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.
Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/brazil<a href="https://www.calypso.so/whatsapp-api-pricing/brazil">WhatsApp API pricing by country</a>Start today
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