--- title: "WhatsApp API Pricing in United Kingdom (Oct 2026)" canonical_url: "https://www.calypso.so/whatsapp-api-pricing/united-kingdom" last_updated: "2026-10-28T21:37:11.972Z" meta: description: "United Kingdom: $0.0635 per WhatsApp marketing message, $0.022 per utility, authentication or service message, from Oct 1, 2026. Tiers and calculator." keywords: "WhatsApp API pricing United Kingdom, WhatsApp Business API cost United Kingdom, precio API WhatsApp United Kingdom" "og:description": "United Kingdom: $0.0635 per WhatsApp marketing message, $0.022 per utility, authentication or service message, from Oct 1, 2026. Tiers and calculator." "og:title": "WhatsApp API Pricing in United Kingdom (Oct 2026)" "twitter:description": "United Kingdom: $0.0635 per WhatsApp marketing message, $0.022 per utility, authentication or service message, from Oct 1, 2026. Tiers and calculator." "twitter:title": "WhatsApp API Pricing in United Kingdom (Oct 2026)" --- Organize my WhatsApp **WhatsApp API pricing tracker** # WhatsApp API pricing in United Kingdom From October 1, 2026, Meta charges $0.0635 per marketing message delivered to United Kingdom, and $0.022 per utility, authentication or service message, before volume tiers. In GBP, Meta's own local card: £0.0458 and £0.0159. Meta rate card · effective October 1, 2026Next possible change: January 1, 2027 ## Per-message rates **Marketing** £0.0458 per message Offers, launches, re-engagement. **Utility** £0.0159 per message Order updates, confirmations, reminders. **Authentication** £0.0159 per message One-time passcodes. **Authentication-international** — per message Passcodes from eligible businesses based abroad; Meta decides eligibility. **Service** £0.0159 per message Replies inside the 24-hour customer service window. **Volume tiers** ## Volume tiers Utility and authentication get cheaper as your United Kingdom volume grows within a month. Each tier's rate applies only to the messages inside it. **Utility** | Messages per month | Rate | % | | --- | --- | --- | | 1 – 100,000 | **£0.0159** | List rate | | 100,001 – 1,000,000 | **£0.0151** | -5% | | 1,000,001 – 4,500,000 | **£0.0143** | -10% | | 4,500,001 – 40,000,000 | **£0.0135** | -15% | | 40,000,001 – 80,000,000 | **£0.0127** | -20% | | 80,000,001 and up | **£0.0119** | -25% | **Authentication** | Messages per month | Rate | % | | --- | --- | --- | | 1 – 300,000 | **£0.0159** | List rate | | 300,001 – 2,000,000 | **£0.0151** | -5% | | 2,000,001 – 10,000,000 | **£0.0143** | -10% | | 10,000,001 – 20,000,000 | **£0.0135** | -15% | | 20,000,001 – 40,000,000 | **£0.0127** | -20% | | 40,000,001 and up | **£0.0119** | -25% | **Calculator** ## Estimate a month in United Kingdom. Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included. **Customers' country or region** **Currency** **Messages per month** **Marketing**Offers, launches, re-engagement. **Utility**Order updates, confirmations, reminders.**Authentication**One-time passcodes.**Authentication-international**Not priced in this market**Service**Replies inside the 24-hour customer service window.**Business phone numbers**Each gets 1,000 free service messages a month.**Estimated Meta charges per month · United Kingdom** £451.60 £0.0238 on average per billed message - Marketing · 5,000 messages£229.00 - Utility · 10,000 messages£159.00 - Authentication · 2,000 messages£31.80 - Service · 2,000 messages£31.801,000 service messages free this month. Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.**Country lookup**## Countries billed at these rates - United Kingdom +44 ## Compare nearby markets [**~~All markets ~~**](https://www.calypso.so/whatsapp-api-pricing#markets) Every market, every category. (GBP) | | Marketing | Utility | Authentication | Auth. intl. | Service | | --- | --- | --- | --- | --- | | | £0.062 | £0.0216 | £0.0216 | — | £0.0216 | | | £0.0985 | £0.0397 | £0.0397 | — | £0.0397 | | | £0.062 | £0.0251 | £0.0251 | — | £0.0251 | | | £0.0573 | £0.0216 | £0.0216 | — | £0.0216 | | | £0.0435 | £0.0131 | £0.0131 | £0.1164 | £0.0131 | | | £0.1152 | £0.0361 | £0.0361 | — | £0.0361 | | | £0.0261 | £0.0087 | £0.0087 | — | £0.0087 | | | £0.062 | £0.0208 | £0.0208 | — | £0.0208 | | | £0.0578 | £0.0288 | £0.0288 | — | £0.0288 | | | £0.0509 | £0.0144 | £0.0144 | — | £0.0144 | | | Lowest in the column:£0.0078 | Lowest in the column:£0.0006 | Lowest in the column:£0.0006 | — | Lowest in the column:£0.0006 | | | £0.062 | £0.0214 | £0.0214 | Lowest in the column:£0.0535 | £0.0214 | | | £0.0458 | £0.0159 | £0.0159 | — | £0.0159 | | | £0.062 | £0.0152 | £0.0152 | — | £0.0152 | | | £0.0427 | £0.0123 | £0.0123 | — | £0.0123 |**Questions and answers**## WhatsApp API pricing in United Kingdom**Cite or reuse**## Free to reuse. Link back as the source. The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here. [**Download CSV**](https://www.calypso.so/data/whatsapp-api-pricing.csv) [**Download JSON**](https://www.calypso.so/data/whatsapp-api-pricing.json) [~~Source: Meta, Pricing on the WhatsApp Business Platform~~](https://developers.facebook.com/docs/whatsapp/pricing)**Citation**`Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/united-kingdom`**HTML link**`WhatsApp API pricing by country`**Start today**## **Running WhatsApp for a team?** Calypso puts every conversation on a board with an AI agent that answers, keeps the times customers ask for, and follows up, on the number you already have. [**Start 14-day free trial**](https://whatsapp.calypso.so/join) [**See pricing**](https://www.calypso.so/whatsapp/pricing)