WhatsApp API pricing tracker
WhatsApp API pricing in United Kingdom
From October 1, 2026, Meta charges $0.0635 per marketing message delivered to United Kingdom, and $0.022 per utility, authentication or service message, before volume tiers. In GBP, Meta's own local card: £0.0458 and £0.0159.
Per-message rates
Marketing
£0.0458
per message
Offers, launches, re-engagement.
Utility
£0.0159
per message
Order updates, confirmations, reminders.
Authentication
£0.0159
per message
One-time passcodes.
Authentication-international
—
per message
Passcodes from eligible businesses based abroad; Meta decides eligibility.
Service
£0.0159
per message
Replies inside the 24-hour customer service window.
Volume tiers
Volume tiers
Utility and authentication get cheaper as your United Kingdom volume grows within a month. Each tier's rate applies only to the messages inside it.
| Messages per month | Rate | % |
|---|---|---|
| 1 – 100,000 | £0.0159 | List rate |
| 100,001 – 1,000,000 | £0.0151 | -5% |
| 1,000,001 – 4,500,000 | £0.0143 | -10% |
| 4,500,001 – 40,000,000 | £0.0135 | -15% |
| 40,000,001 – 80,000,000 | £0.0127 | -20% |
| 80,000,001 and up | £0.0119 | -25% |
| Messages per month | Rate | % |
|---|---|---|
| 1 – 300,000 | £0.0159 | List rate |
| 300,001 – 2,000,000 | £0.0151 | -5% |
| 2,000,001 – 10,000,000 | £0.0143 | -10% |
| 10,000,001 – 20,000,000 | £0.0135 | -15% |
| 20,000,001 – 40,000,000 | £0.0127 | -20% |
| 40,000,001 and up | £0.0119 | -25% |
Calculator
Estimate a month in United Kingdom.
Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.
Customers' country or region
Currency
Messages per month
Estimated Meta charges per month · United Kingdom
£451.60
£0.0238 on average per billed message
- Marketing · 5,000 messages£229.00
- Utility · 10,000 messages£159.00
- Authentication · 2,000 messages£31.80
- Service · 2,000 messages£31.80
1,000 service messages free this month.
Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.
Country lookup
Countries billed at these rates
- United Kingdom +44
Compare nearby markets
All markets| Market | Marketing | Utility | Authentication | Auth. intl. | Service |
|---|---|---|---|---|---|
| France | £0.062 | £0.0216 | £0.0216 | — | £0.0216 |
| Germany | £0.0985 | £0.0397 | £0.0397 | — | £0.0397 |
| Hungary | £0.062 | £0.0251 | £0.0251 | — | £0.0251 |
| Italy | £0.0573 | £0.0216 | £0.0216 | — | £0.0216 |
| Kazakhstan | £0.0435 | £0.0131 | £0.0131 | £0.1164 | £0.0131 |
| Netherlands | £0.1152 | £0.0361 | £0.0361 | — | £0.0361 |
| Poland | £0.0261 | £0.0087 | £0.0087 | — | £0.0087 |
| Romania | £0.062 | £0.0208 | £0.0208 | — | £0.0208 |
| Russia | £0.0578 | £0.0288 | £0.0288 | — | £0.0288 |
| Spain | £0.0509 | £0.0144 | £0.0144 | — | £0.0144 |
| Turkey | Lowest in the column: £0.0078 | Lowest in the column: £0.0006 | Lowest in the column: £0.0006 | — | Lowest in the column: £0.0006 |
| Ukraine | £0.062 | £0.0214 | £0.0214 | Lowest in the column: £0.0535 | £0.0214 |
| United Kingdom | £0.0458 | £0.0159 | £0.0159 | — | £0.0159 |
| Rest of Central & Eastern Europe | £0.062 | £0.0152 | £0.0152 | — | £0.0152 |
| Rest of Western Europe | £0.0427 | £0.0123 | £0.0123 | — | £0.0123 |
Questions and answers
WhatsApp API pricing in United Kingdom
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The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.
Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/united-kingdom<a href="https://www.calypso.so/whatsapp-api-pricing/united-kingdom">WhatsApp API pricing by country</a>Start today
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