WhatsApp API pricing tracker
WhatsApp API pricing in North America
From October 1, 2026, Meta charges $0.025 per marketing message delivered to North America, and $0.0034 per utility, authentication or service message, before volume tiers.
Per-message rates
Marketing
$0.025
per message
Offers, launches, re-engagement.
Utility
$0.0034
per message
Order updates, confirmations, reminders.
Authentication
$0.0034
per message
One-time passcodes.
Authentication-international
—
per message
Passcodes from eligible businesses based abroad; Meta decides eligibility.
Service
$0.0034
per message
Replies inside the 24-hour customer service window.
Volume tiers
Volume tiers
Utility and authentication get cheaper as your North America volume grows within a month. Each tier's rate applies only to the messages inside it.
| Messages per month | Rate | % |
|---|---|---|
| 1 – 80,000 | $0.0034 | List rate |
| 80,001 – 750,000 | $0.0032 | -5% |
| 750,001 – 2,250,000 | $0.0031 | -10% |
| 2,250,001 – 3,000,000 | $0.0029 | -15% |
| 3,000,001 – 6,000,000 | $0.0027 | -20% |
| 6,000,001 and up | $0.0026 | -25% |
| Messages per month | Rate | % |
|---|---|---|
| 1 – 100,000 | $0.0034 | List rate |
| 100,001 – 500,000 | $0.0032 | -5% |
| 500,001 – 2,000,000 | $0.0031 | -10% |
| 2,000,001 – 5,000,000 | $0.0029 | -15% |
| 5,000,001 – 10,000,000 | $0.0027 | -20% |
| 10,000,001 and up | $0.0026 | -25% |
Calculator
Estimate a month in North America.
Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.
Customers' country or region
Currency
Messages per month
Estimated Meta charges per month · North America
$172.60
$0.00908 on average per billed message
- Marketing · 5,000 messages$125.00
- Utility · 10,000 messages$34.00
- Authentication · 2,000 messages$6.80
- Service · 2,000 messages$6.80
1,000 service messages free this month.
Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.
Country lookup
Countries billed at these rates
- Canada +1
- United States +1
Questions and answers
WhatsApp API pricing in North America
Cite or reuse
Free to reuse. Link back as the source.
The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.
Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/north-america<a href="https://www.calypso.so/whatsapp-api-pricing/north-america">WhatsApp API pricing by country</a>Start today
Running WhatsApp for a team?
Calypso puts every conversation on a board with an AI agent that answers, keeps the times customers ask for, and follows up, on the number you already have.