WhatsApp API pricing tracker
WhatsApp API pricing in Rest of Africa
From October 1, 2026, Meta charges $0.0225 per marketing message delivered to Rest of Africa, and $0.004 per utility, authentication or service message, before volume tiers.
Per-message rates
Marketing
$0.0225
per message
Offers, launches, re-engagement.
Utility
$0.004
per message
Order updates, confirmations, reminders.
Authentication
$0.004
per message
One-time passcodes.
Authentication-international
—
per message
Passcodes from eligible businesses based abroad; Meta decides eligibility.
Service
$0.004
per message
Replies inside the 24-hour customer service window.
Volume tiers
Volume tiers
Utility and authentication get cheaper as your Rest of Africa volume grows within a month. Each tier's rate applies only to the messages inside it.
| Messages per month | Rate | % |
|---|---|---|
| 1 – 100,000 | $0.004 | List rate |
| 100,001 – 1,000,000 | $0.0038 | -5% |
| 1,000,001 – 4,500,000 | $0.0036 | -10% |
| 4,500,001 – 40,000,000 | $0.0034 | -15% |
| 40,000,001 – 80,000,000 | $0.0032 | -20% |
| 80,000,001 and up | $0.003 | -25% |
| Messages per month | Rate | % |
|---|---|---|
| 1 – 300,000 | $0.004 | List rate |
| 300,001 – 2,000,000 | $0.0038 | -5% |
| 2,000,001 – 10,000,000 | $0.0036 | -10% |
| 10,000,001 – 20,000,000 | $0.0034 | -15% |
| 20,000,001 – 40,000,000 | $0.0032 | -20% |
| 40,000,001 and up | $0.003 | -25% |
Calculator
Estimate a month in Rest of Africa.
Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.
Customers' country or region
Currency
Messages per month
Estimated Meta charges per month · Rest of Africa
$168.50
$0.00887 on average per billed message
- Marketing · 5,000 messages$112.50
- Utility · 10,000 messages$40.00
- Authentication · 2,000 messages$8.00
- Service · 2,000 messages$8.00
1,000 service messages free this month.
Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.
Country lookup
Countries billed at these rates
- Algeria +213
- Angola +244
- Benin +229
- Botswana +267
- Burkina Faso +226
- Burundi +257
- Cameroon +237
- Chad +235
- Republic of the Congo +242
- Eritrea +291
- Ethiopia +251
- Gabon +241
- Gambia +220
- Ghana +233
- Guinea-Bissau +245
- Ivory Coast +225
- Kenya +254
- Lesotho +266
- Liberia +231
- Libya +218
- Madagascar +261
- Malawi +265
- Mali +223
- Mauritania +222
- Mozambique +258
- Namibia +264
- Niger +227
- Rwanda +250
- Senegal +221
- Sierra Leone +232
- Somalia +252
- South Sudan +211
- Sudan +249
- Eswatini +268
- Tanzania +255
- Togo +228
- Tunisia +216
- Uganda +256
- Zambia +260
- Zimbabwe +263
Compare nearby markets
All markets| Market | Marketing | Utility | Authentication | Auth. intl. | Service |
|---|---|---|---|---|---|
| Egypt | $0.0644 | Lowest in the column: $0.0036 | Lowest in the column: $0.0036 | $0.065 | Lowest in the column: $0.0036 |
| Iraq | $0.0341 | $0.0079 | $0.0079 | $0.128 | $0.0079 |
| Israel | $0.0353 | $0.0053 | $0.0053 | — | $0.0053 |
| Kuwait | $0.0792 | $0.044 | $0.044 | $0.12 | $0.044 |
| Morocco | $0.0414 | $0.023 | $0.023 | $0.0811 | $0.023 |
| Nigeria | $0.0516 | $0.0067 | $0.0067 | $0.075 | $0.0067 |
| Oman | $0.0341 | $0.0247 | $0.0247 | $0.06 | $0.0247 |
| Qatar | $0.0341 | $0.012 | $0.012 | — | $0.012 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 | $0.0598 | $0.0107 |
| South Africa | $0.0379 | $0.0095 | $0.0095 | Lowest in the column: $0.02 | $0.0095 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 | $0.051 | $0.0157 |
| Rest of Africa | Lowest in the column: $0.0225 | $0.004 | $0.004 | — | $0.004 |
| Rest of Middle East | $0.0392 | $0.0091 | $0.0091 | — | $0.0091 |
Questions and answers
WhatsApp API pricing in Rest of Africa
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The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.
Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/rest-of-africa<a href="https://www.calypso.so/whatsapp-api-pricing/rest-of-africa">WhatsApp API pricing by country</a>Start today
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