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WhatsApp API pricing tracker

WhatsApp API pricing in Colombia

From October 1, 2026, Meta charges $0.0125 per marketing message delivered to Colombia, and $0.0008 per utility, authentication or service message, before volume tiers. In COP, Meta's own local card: COP 46.0227 and COP 2.9455.

Meta rate card · effective October 1, 2026Next possible change: January 1, 2027

Per-message rates

Marketing

COP 46.0227

per message

Offers, launches, re-engagement.

Utility

COP 2.9455

per message

Order updates, confirmations, reminders.

Authentication

COP 2.9455

per message

One-time passcodes.

Authentication-international

—

per message

Passcodes from eligible businesses based abroad; Meta decides eligibility.

Service

COP 2.9455

per message

Replies inside the 24-hour customer service window.

Volume tiers

Volume tiers

Utility and authentication get cheaper as your Colombia volume grows within a month. Each tier's rate applies only to the messages inside it.

Utility
Messages per monthRate %
1 – 100,000COP 2.9455List rate
100,001 – 1,000,000COP 2.7982-5%
1,000,001 – 4,500,000COP 2.651-10%
4,500,001 – 15,000,000COP 2.5037-15%
15,000,001 – 30,000,000COP 2.3564-20%
30,000,001 and upCOP 2.2091-25%
Authentication
Messages per monthRate %
1 – 120,000COP 2.9455List rate
120,001 – 400,000COP 2.7982-5%
400,001 – 1,000,000COP 2.651-10%
1,000,001 – 5,000,000COP 2.5037-15%
5,000,001 – 10,000,000COP 2.3564-20%
10,000,001 and upCOP 2.2091-25%

Calculator

Estimate a month in Colombia.

Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.

Customers' country or region

Currency

Messages per month

MarketingOffers, launches, re-engagement.
UtilityOrder updates, confirmations, reminders.
AuthenticationOne-time passcodes.
Authentication-internationalNot priced in this market
ServiceReplies inside the 24-hour customer service window.
Business phone numbersEach gets 1,000 free service messages a month.

Estimated Meta charges per month · Colombia

COP 271,351

COP 14.30 on average per billed message

  • Marketing · 5,000 messagesCOP 230,114
  • Utility · 10,000 messagesCOP 29,455
  • Authentication · 2,000 messagesCOP 5,891
  • Service · 2,000 messagesCOP 5,891

1,000 service messages free this month.

Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.

Country lookup

Countries billed at these rates

  • Colombia +57

Compare nearby markets

All markets
Every market, every category. (COP)
MarketMarketingUtilityAuthenticationAuth. intl.Service
ArgentinaCOP 227.5361COP 95.7271COP 95.7271—COP 95.7271
BrazilCOP 230.1133COP 25.0363COP 25.0363—COP 25.0363
ChileCOP 327.3132COP 73.6363COP 73.6363—COP 73.6363
ColombiaLowest in the column: COP 46.0227Lowest in the column: COP 2.9455Lowest in the column: COP 2.9455—Lowest in the column: COP 2.9455
MexicoCOP 145.9839COP 31.2954COP 31.2954—COP 31.2954
PeruCOP 258.8315COP 110.4545COP 110.4545—COP 110.4545
Rest of Latin AmericaCOP 272.4542COP 41.6045COP 41.6045—COP 41.6045

Questions and answers

WhatsApp API pricing in Colombia

Cite or reuse

Free to reuse. Link back as the source.

The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.

Source: Meta, Pricing on the WhatsApp Business Platform

Citation
Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/colombia
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<a href="https://www.calypso.so/whatsapp-api-pricing/colombia">WhatsApp API pricing by country</a>

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