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WhatsApp API pricing tracker

WhatsApp API pricing in Germany

From October 1, 2026, Meta charges $0.1365 per marketing message delivered to Germany, and $0.055 per utility, authentication or service message, before volume tiers. In EUR, Meta's own local card: €0.1131 and €0.0456.

Meta rate card · effective October 1, 2026Next possible change: January 1, 2027

Per-message rates

Marketing

€0.1131

per message

Offers, launches, re-engagement.

Utility

€0.0456

per message

Order updates, confirmations, reminders.

Authentication

€0.0456

per message

One-time passcodes.

Authentication-international

—

per message

Passcodes from eligible businesses based abroad; Meta decides eligibility.

Service

€0.0456

per message

Replies inside the 24-hour customer service window.

Volume tiers

Volume tiers

Utility and authentication get cheaper as your Germany volume grows within a month. Each tier's rate applies only to the messages inside it.

Utility
Messages per monthRate %
1 – 100,000€0.0456List rate
100,001 – 1,000,000€0.0433-5%
1,000,001 – 4,500,000€0.041-10%
4,500,001 – 40,000,000€0.0388-15%
40,000,001 – 80,000,000€0.0365-20%
80,000,001 and up€0.0342-25%
Authentication
Messages per monthRate %
1 – 300,000€0.0456List rate
300,001 – 2,000,000€0.0433-5%
2,000,001 – 10,000,000€0.041-10%
10,000,001 – 20,000,000€0.0388-15%
20,000,001 – 40,000,000€0.0365-20%
40,000,001 and up€0.0342-25%

Calculator

Estimate a month in Germany.

Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.

Customers' country or region

Currency

Messages per month

MarketingOffers, launches, re-engagement.
UtilityOrder updates, confirmations, reminders.
AuthenticationOne-time passcodes.
Authentication-internationalNot priced in this market
ServiceReplies inside the 24-hour customer service window.
Business phone numbersEach gets 1,000 free service messages a month.

Estimated Meta charges per month · Germany

€1,203.90

€0.0634 on average per billed message

  • Marketing · 5,000 messages€565.50
  • Utility · 10,000 messages€456.00
  • Authentication · 2,000 messages€91.20
  • Service · 2,000 messages€91.20

1,000 service messages free this month.

Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.

Country lookup

Countries billed at these rates

  • Germany +49

Compare nearby markets

All markets
Every market, every category. (EUR)
MarketMarketingUtilityAuthenticationAuth. intl.Service
France€0.0712€0.0248€0.0248—€0.0248
Germany€0.1131€0.0456€0.0456—€0.0456
Hungary€0.0712€0.0289€0.0289—€0.0289
Italy€0.0658€0.0248€0.0248—€0.0248
Kazakhstan€0.05€0.015€0.015€0.133€0.015
Netherlands€0.1323€0.0414€0.0414—€0.0414
Poland€0.0303€0.0101€0.0101—€0.0101
Romania€0.0712€0.0239€0.0239—€0.0239
Russia€0.0664€0.0331€0.0331—€0.0331
Spain€0.0585€0.0166€0.0166—€0.0166
TurkeyLowest in the column: €0.009Lowest in the column: €0.0007Lowest in the column: €0.0007—Lowest in the column: €0.0007
Ukraine€0.0712€0.0246€0.0246Lowest in the column: €0.0616€0.0246
United Kingdom€0.0526€0.0182€0.0182—€0.0182
Rest of Central & Eastern Europe€0.0712€0.0175€0.0175—€0.0175
Rest of Western Europe€0.049€0.0142€0.0142—€0.0142

Questions and answers

WhatsApp API pricing in Germany

Cite or reuse

Free to reuse. Link back as the source.

The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.

Source: Meta, Pricing on the WhatsApp Business Platform

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