WhatsApp API pricing tracker
WhatsApp API pricing in Rest of Western Europe
From October 1, 2026, Meta charges $0.0592 per marketing message delivered to Rest of Western Europe, and $0.0171 per utility, authentication or service message, before volume tiers.
Per-message rates
Marketing
$0.0592
per message
Offers, launches, re-engagement.
Utility
$0.0171
per message
Order updates, confirmations, reminders.
Authentication
$0.0171
per message
One-time passcodes.
Authentication-international
—
per message
Passcodes from eligible businesses based abroad; Meta decides eligibility.
Service
$0.0171
per message
Replies inside the 24-hour customer service window.
Volume tiers
Volume tiers
Utility and authentication get cheaper as your Rest of Western Europe volume grows within a month. Each tier's rate applies only to the messages inside it.
| Messages per month | Rate | % |
|---|---|---|
| 1 – 100,000 | $0.0171 | List rate |
| 100,001 – 1,000,000 | $0.0162 | -5% |
| 1,000,001 – 4,500,000 | $0.0154 | -10% |
| 4,500,001 – 40,000,000 | $0.0145 | -15% |
| 40,000,001 – 80,000,000 | $0.0137 | -20% |
| 80,000,001 and up | $0.0128 | -25% |
| Messages per month | Rate | % |
|---|---|---|
| 1 – 300,000 | $0.0171 | List rate |
| 300,001 – 2,000,000 | $0.0162 | -5% |
| 2,000,001 – 10,000,000 | $0.0154 | -10% |
| 10,000,001 – 20,000,000 | $0.0145 | -15% |
| 20,000,001 – 40,000,000 | $0.0137 | -20% |
| 40,000,001 and up | $0.0128 | -25% |
Calculator
Estimate a month in Rest of Western Europe.
Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.
Customers' country or region
Currency
Messages per month
Estimated Meta charges per month · Rest of Western Europe
$535.40
$0.0282 on average per billed message
- Marketing · 5,000 messages$296.00
- Utility · 10,000 messages$171.00
- Authentication · 2,000 messages$34.20
- Service · 2,000 messages$34.20
1,000 service messages free this month.
Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.
Country lookup
Countries billed at these rates
- Austria +43
- Belgium +32
- Denmark +45
- Finland +358
- Ireland +353
- Norway +47
- Portugal +351
- Sweden +46
- Switzerland +41
Compare nearby markets
All markets| Market | Marketing | Utility | Authentication | Auth. intl. | Service |
|---|---|---|---|---|---|
| France | $0.0859 | $0.03 | $0.03 | — | $0.03 |
| Germany | $0.1365 | $0.055 | $0.055 | — | $0.055 |
| Hungary | $0.086 | $0.035 | $0.035 | — | $0.035 |
| Italy | $0.0795 | $0.03 | $0.03 | — | $0.03 |
| Kazakhstan | $0.0604 | $0.018 | $0.018 | $0.16 | $0.018 |
| Netherlands | $0.1597 | $0.05 | $0.05 | — | $0.05 |
| Poland | $0.0366 | $0.0122 | $0.0122 | — | $0.0122 |
| Romania | $0.086 | $0.029 | $0.029 | — | $0.029 |
| Russia | $0.0802 | $0.04 | $0.04 | — | $0.04 |
| Spain | $0.0707 | $0.02 | $0.02 | — | $0.02 |
| Turkey | Lowest in the column: $0.0109 | Lowest in the column: $0.0009 | Lowest in the column: $0.0009 | — | Lowest in the column: $0.0009 |
| Ukraine | $0.086 | $0.0298 | $0.0298 | Lowest in the column: $0.0746 | $0.0298 |
| United Kingdom | $0.0635 | $0.022 | $0.022 | — | $0.022 |
| Rest of Central & Eastern Europe | $0.086 | $0.0212 | $0.0212 | — | $0.0212 |
| Rest of Western Europe | $0.0592 | $0.0171 | $0.0171 | — | $0.0171 |
Questions and answers
WhatsApp API pricing in Rest of Western Europe
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The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.
Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/rest-of-western-europe<a href="https://www.calypso.so/whatsapp-api-pricing/rest-of-western-europe">WhatsApp API pricing by country</a>Start today
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