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WhatsApp API pricing tracker

WhatsApp API pricing in Indonesia

From October 1, 2026, Meta charges $0.0411 per marketing message delivered to Indonesia, and $0.025 per utility, authentication or service message, before volume tiers. In IDR, Meta's own local card: IDR 586.33 and IDR 356.65.

Meta rate card · effective October 1, 2026Next possible change: January 1, 2027

Per-message rates

Marketing

IDR 586.33

per message

Offers, launches, re-engagement.

Utility

IDR 356.65

per message

Order updates, confirmations, reminders.

Authentication

IDR 356.65

per message

One-time passcodes.

Authentication-international

IDR 1,940.13

per message

Passcodes from eligible businesses based abroad; Meta decides eligibility.

Service

IDR 356.65

per message

Replies inside the 24-hour customer service window.

Volume tiers

Volume tiers

Utility and authentication get cheaper as your Indonesia volume grows within a month. Each tier's rate applies only to the messages inside it.

Utility
Messages per monthRate %
1 – 750,000IDR 356.65List rate
750,001 – 4,000,000IDR 338.82-5%
4,000,001 – 25,000,000IDR 320.99-10%
25,000,001 – 75,000,000IDR 303.15-15%
75,000,001 – 150,000,000IDR 285.32-20%
150,000,001 and upIDR 267.49-25%
Authentication
Messages per monthRate %
1 – 750,000IDR 356.65List rate
750,001 – 2,000,000IDR 338.82-5%
2,000,001 – 6,000,000IDR 320.99-10%
6,000,001 – 30,000,000IDR 303.15-15%
30,000,001 – 60,000,000IDR 285.32-20%
60,000,001 and upIDR 267.49-25%

Calculator

Estimate a month in Indonesia.

Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.

Customers' country or region

Currency

Messages per month

MarketingOffers, launches, re-engagement.
UtilityOrder updates, confirmations, reminders.
AuthenticationOne-time passcodes.
Authentication-internationalPasscodes from eligible businesses based abroad; Meta decides eligibility.
ServiceReplies inside the 24-hour customer service window.
Business phone numbersEach gets 1,000 free service messages a month.

Estimated Meta charges per month · Indonesia

IDR 7,924,750

IDR 417.00 on average per billed message

  • Marketing · 5,000 messagesIDR 2,931,650
  • Utility · 10,000 messagesIDR 3,566,500
  • Authentication · 2,000 messagesIDR 713,300
  • Service · 2,000 messagesIDR 713,300

1,000 service messages free this month.

Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.

Country lookup

Countries billed at these rates

  • Indonesia +62

Compare nearby markets

All markets
Every market, every category. (IDR)
MarketMarketingUtilityAuthenticationAuth. intl.Service
BangladeshIDR 1,044.97IDR 52.81IDR 52.81IDR 1,370.08IDR 52.81
Hong KongIDR 1,044.97IDR 371.06IDR 371.06—IDR 371.06
IndiaLowest in the column: IDR 168.05Lowest in the column: IDR 19.97Lowest in the column: IDR 19.97Lowest in the column: IDR 433.68Lowest in the column: IDR 19.97
IndonesiaIDR 586.33IDR 356.65IDR 356.65IDR 1,940.13IDR 356.65
MalaysiaIDR 1,227.49IDR 199.82IDR 199.82IDR 596.63IDR 199.82
NepalIDR 1,044.97IDR 48.52IDR 48.52IDR 1,598.43IDR 48.52
PakistanIDR 675.37IDR 214.17IDR 214.17IDR 1,071.67IDR 214.17
SingaporeIDR 1,044.97IDR 228.35IDR 228.35—IDR 228.35
Sri LankaIDR 1,044.97IDR 28.54IDR 28.54IDR 2,055.12IDR 28.54
Rest of Asia PacificIDR 1,201.72IDR 161.27IDR 161.27—IDR 161.27

Questions and answers

WhatsApp API pricing in Indonesia

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Free to reuse. Link back as the source.

The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.

Source: Meta, Pricing on the WhatsApp Business Platform

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