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WhatsApp API pricing tracker

WhatsApp API pricing in Rest of Asia Pacific

From October 1, 2026, Meta charges $0.0842 per marketing message delivered to Rest of Asia Pacific, and $0.0113 per utility, authentication or service message, before volume tiers.

Meta rate card · effective October 1, 2026Next possible change: January 1, 2027

Per-message rates

Marketing

$0.0842

per message

Offers, launches, re-engagement.

Utility

$0.0113

per message

Order updates, confirmations, reminders.

Authentication

$0.0113

per message

One-time passcodes.

Authentication-international

—

per message

Passcodes from eligible businesses based abroad; Meta decides eligibility.

Service

$0.0113

per message

Replies inside the 24-hour customer service window.

Volume tiers

Volume tiers

Utility and authentication get cheaper as your Rest of Asia Pacific volume grows within a month. Each tier's rate applies only to the messages inside it.

Utility
Messages per monthRate %
1 – 150,000$0.0113List rate
150,001 – 1,000,000$0.0107-5%
1,000,001 – 4,000,000$0.0102-10%
4,000,001 – 25,000,000$0.0096-15%
25,000,001 – 50,000,000$0.009-20%
50,000,001 and up$0.0085-25%
Authentication
Messages per monthRate %
1 – 100,000$0.0113List rate
100,001 – 300,000$0.0107-5%
300,001 – 1,000,000$0.0102-10%
1,000,001 – 10,000,000$0.0096-15%
10,000,001 – 20,000,000$0.009-20%
20,000,001 and up$0.0085-25%

Calculator

Estimate a month in Rest of Asia Pacific.

Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.

Customers' country or region

Currency

Messages per month

MarketingOffers, launches, re-engagement.
UtilityOrder updates, confirmations, reminders.
AuthenticationOne-time passcodes.
Authentication-internationalNot priced in this market
ServiceReplies inside the 24-hour customer service window.
Business phone numbersEach gets 1,000 free service messages a month.

Estimated Meta charges per month · Rest of Asia Pacific

$579.20

$0.0305 on average per billed message

  • Marketing · 5,000 messages$421.00
  • Utility · 10,000 messages$113.00
  • Authentication · 2,000 messages$22.60
  • Service · 2,000 messages$22.60

1,000 service messages free this month.

Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.

Country lookup

Countries billed at these rates

  • Afghanistan +93
  • Australia +61
  • Cambodia +855
  • China +86
  • Japan +81
  • Laos +856
  • Mongolia +976
  • New Zealand +64
  • Papua New Guinea +675
  • Philippines +63
  • Taiwan +886
  • Tajikistan +992
  • Thailand +66
  • Turkmenistan +993
  • Uzbekistan +998
  • Vietnam +84

Compare nearby markets

All markets
Every market, every category. (USD)
MarketMarketingUtilityAuthenticationAuth. intl.Service
Bangladesh$0.0732$0.0037$0.0037$0.096$0.0037
Hong Kong$0.0732$0.026$0.026—$0.026
IndiaLowest in the column: $0.0118Lowest in the column: $0.0014Lowest in the column: $0.0014Lowest in the column: $0.0304Lowest in the column: $0.0014
Indonesia$0.0411$0.025$0.025$0.136$0.025
Malaysia$0.086$0.014$0.014$0.0418$0.014
Nepal$0.0732$0.0034$0.0034$0.112$0.0034
Pakistan$0.0473$0.015$0.015$0.075$0.015
Singapore$0.0732$0.016$0.016—$0.016
Sri Lanka$0.0732$0.002$0.002$0.144$0.002
Rest of Asia Pacific$0.0842$0.0113$0.0113—$0.0113

Questions and answers

WhatsApp API pricing in Rest of Asia Pacific

Cite or reuse

Free to reuse. Link back as the source.

The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.

Source: Meta, Pricing on the WhatsApp Business Platform

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