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WhatsApp API pricing tracker

WhatsApp API pricing in Singapore

From October 1, 2026, Meta charges $0.0732 per marketing message delivered to Singapore, and $0.016 per utility, authentication or service message, before volume tiers. In SGD, Meta's own local card: SGD 0.0937 and SGD 0.0205.

Meta rate card · effective October 1, 2026Next possible change: January 1, 2027

Per-message rates

Marketing

SGD 0.0937

per message

Offers, launches, re-engagement.

Utility

SGD 0.0205

per message

Order updates, confirmations, reminders.

Authentication

SGD 0.0205

per message

One-time passcodes.

Authentication-international

—

per message

Passcodes from eligible businesses based abroad; Meta decides eligibility.

Service

SGD 0.0205

per message

Replies inside the 24-hour customer service window.

Volume tiers

Volume tiers

Utility and authentication get cheaper as your Singapore volume grows within a month. Each tier's rate applies only to the messages inside it.

Utility
Messages per monthRate %
1 – 150,000SGD 0.0205List rate
150,001 – 1,000,000SGD 0.0195-5%
1,000,001 – 4,000,000SGD 0.0185-10%
4,000,001 – 25,000,000SGD 0.0174-15%
25,000,001 – 50,000,000SGD 0.0164-20%
50,000,001 and upSGD 0.0154-25%
Authentication
Messages per monthRate %
1 – 100,000SGD 0.0205List rate
100,001 – 300,000SGD 0.0195-5%
300,001 – 1,000,000SGD 0.0185-10%
1,000,001 – 10,000,000SGD 0.0174-15%
10,000,001 – 20,000,000SGD 0.0164-20%
20,000,001 and upSGD 0.0154-25%

Calculator

Estimate a month in Singapore.

Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.

Customers' country or region

Currency

Messages per month

MarketingOffers, launches, re-engagement.
UtilityOrder updates, confirmations, reminders.
AuthenticationOne-time passcodes.
Authentication-internationalNot priced in this market
ServiceReplies inside the 24-hour customer service window.
Business phone numbersEach gets 1,000 free service messages a month.

Estimated Meta charges per month · Singapore

SGD 755.50

SGD 0.0398 on average per billed message

  • Marketing · 5,000 messagesSGD 468.50
  • Utility · 10,000 messagesSGD 205.00
  • Authentication · 2,000 messagesSGD 41.00
  • Service · 2,000 messagesSGD 41.00

1,000 service messages free this month.

Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.

Country lookup

Countries billed at these rates

  • Singapore +65

Compare nearby markets

All markets
Every market, every category. (SGD)
MarketMarketingUtilityAuthenticationAuth. intl.Service
BangladeshSGD 0.0937SGD 0.0047SGD 0.0047SGD 0.1232SGD 0.0047
Hong KongSGD 0.0937SGD 0.0334SGD 0.0334—SGD 0.0334
IndiaLowest in the column: SGD 0.0151Lowest in the column: SGD 0.0018Lowest in the column: SGD 0.0018Lowest in the column: SGD 0.0389Lowest in the column: SGD 0.0018
IndonesiaSGD 0.0526SGD 0.032SGD 0.032SGD 0.1741SGD 0.032
MalaysiaSGD 0.1101SGD 0.0179SGD 0.0179SGD 0.0535SGD 0.0179
NepalSGD 0.0937SGD 0.0044SGD 0.0044SGD 0.1437SGD 0.0044
PakistanSGD 0.0606SGD 0.0192SGD 0.0192SGD 0.096SGD 0.0192
SingaporeSGD 0.0937SGD 0.0205SGD 0.0205—SGD 0.0205
Sri LankaSGD 0.0937SGD 0.0026SGD 0.0026SGD 0.1848SGD 0.0026
Rest of Asia PacificSGD 0.1078SGD 0.0145SGD 0.0145—SGD 0.0145

Questions and answers

WhatsApp API pricing in Singapore

Cite or reuse

Free to reuse. Link back as the source.

The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.

Source: Meta, Pricing on the WhatsApp Business Platform

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