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WhatsApp API pricing tracker

WhatsApp API pricing in Malaysia

From October 1, 2026, Meta charges $0.086 per marketing message delivered to Malaysia, and $0.014 per utility, authentication or service message, before volume tiers. In MYR, Meta's own local card: MYR 0.3467 and MYR 0.0564.

Meta rate card · effective October 1, 2026Next possible change: January 1, 2027

Per-message rates

Marketing

MYR 0.3467

per message

Offers, launches, re-engagement.

Utility

MYR 0.0564

per message

Order updates, confirmations, reminders.

Authentication

MYR 0.0564

per message

One-time passcodes.

Authentication-international

MYR 0.1685

per message

Passcodes from eligible businesses based abroad; Meta decides eligibility.

Service

MYR 0.0564

per message

Replies inside the 24-hour customer service window.

Volume tiers

Volume tiers

Utility and authentication get cheaper as your Malaysia volume grows within a month. Each tier's rate applies only to the messages inside it.

Utility
Messages per monthRate %
1 – 150,000MYR 0.0564List rate
150,001 – 1,000,000MYR 0.0536-5%
1,000,001 – 4,000,000MYR 0.0508-10%
4,000,001 – 25,000,000MYR 0.0479-15%
25,000,001 – 50,000,000MYR 0.0451-20%
50,000,001 and upMYR 0.0423-25%
Authentication
Messages per monthRate %
1 – 100,000MYR 0.0564List rate
100,001 – 300,000MYR 0.0536-5%
300,001 – 1,000,000MYR 0.0508-10%
1,000,001 – 10,000,000MYR 0.0479-15%
10,000,001 – 20,000,000MYR 0.0451-20%
20,000,001 and upMYR 0.0423-25%

Calculator

Estimate a month in Malaysia.

Pick where your customers are, enter a month of messages, and see what Meta charges, volume tiers included.

Customers' country or region

Currency

Messages per month

MarketingOffers, launches, re-engagement.
UtilityOrder updates, confirmations, reminders.
AuthenticationOne-time passcodes.
Authentication-internationalPasscodes from eligible businesses based abroad; Meta decides eligibility.
ServiceReplies inside the 24-hour customer service window.
Business phone numbersEach gets 1,000 free service messages a month.

Estimated Meta charges per month · Malaysia

MYR 2,523.10

MYR 0.133 on average per billed message

  • Marketing · 5,000 messagesMYR 1,733.50
  • Utility · 10,000 messagesMYR 564.00
  • Authentication · 2,000 messagesMYR 112.80
  • Service · 2,000 messagesMYR 112.80

1,000 service messages free this month.

Meta's charges only, before taxes and any provider fees. Messages in a free entry point window (after a click-to-WhatsApp ad) are free and don't count toward tiers, so leave them out.

Country lookup

Countries billed at these rates

  • Malaysia +60

Compare nearby markets

All markets
Every market, every category. (MYR)
MarketMarketingUtilityAuthenticationAuth. intl.Service
BangladeshMYR 0.2951MYR 0.0149MYR 0.0149MYR 0.3874MYR 0.0149
Hong KongMYR 0.2951MYR 0.1049MYR 0.1049—MYR 0.1049
IndiaLowest in the column: MYR 0.0476Lowest in the column: MYR 0.0056Lowest in the column: MYR 0.0056Lowest in the column: MYR 0.1226Lowest in the column: MYR 0.0056
IndonesiaMYR 0.1657MYR 0.1008MYR 0.1008MYR 0.5483MYR 0.1008
MalaysiaMYR 0.3467MYR 0.0564MYR 0.0564MYR 0.1685MYR 0.0564
NepalMYR 0.2951MYR 0.0137MYR 0.0137MYR 0.452MYR 0.0137
PakistanMYR 0.1907MYR 0.0605MYR 0.0605MYR 0.3024MYR 0.0605
SingaporeMYR 0.2951MYR 0.0646MYR 0.0646—MYR 0.0646
Sri LankaMYR 0.2951MYR 0.0081MYR 0.0081MYR 0.5811MYR 0.0081
Rest of Asia PacificMYR 0.3394MYR 0.0456MYR 0.0456—MYR 0.0456

Questions and answers

WhatsApp API pricing in Malaysia

Cite or reuse

Free to reuse. Link back as the source.

The data is released under CC BY 4.0: use it in articles, decks and tools, with a link to this page. The rates are Meta's; the compilation, tiers and history are kept here.

Source: Meta, Pricing on the WhatsApp Business Platform

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Calypso. WhatsApp API pricing by country (Meta rate card effective October 1, 2026). https://www.calypso.so/whatsapp-api-pricing/malaysia
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